The main window of Waterstones‘ flagship store in Piccadilly, London is just the ticket for young book-worms after it was given a yummy makeover to celebrate the 50th anniversary of the publication of Roald Dahl’s Charlie and the Chocolate Factory.
The 6m x 1.7m edible chocolate biscuit installation, based on a set from the Olivier-nominated Charlie and the Chocolate Factory musical, was designed and created by London-based company, Biscuiteers, and unveiled by Wonka and Charlie on Monday.
The entire chocolate factory has been lovingly recreated so that passers-by can look through the extraordinary 3D structure into each room.
They can see Augustus Gloop being sucked in to the chocolate river in the chocolate room; Violet Beauregarde blowing up into a blueberry in the inventing room; Veruca Salt being thrown down the rubbish chute in the nut room and Mike Teavee being shrunk in the television room.
It took 300 hours to design, bake, build and decorate the edible factory made using over 100kg of biscuit dough and 200kg of sugar. The display will remain in the branch for four weeks.
Members of the hit show’s cast will read extracts from Dahl’s original story in the Piccadilly branch later in the month.
Smaller versions of the edible chocolate factory will be on display in Waterstones’ branches in Trafalgar Square, Covent Garden, Greenwich, Chiswick, King’s Road, Richmond, Hampstead and Kensington.