Black ticket initiative extends to Caroline, Or Change at the Playhouse Theatre

A partnership with the musical Caroline, Or Change, which stars the inspirational Sharon D. Clarke, will see 500 young black people see the show for free after it opens in the West End next week.

Tobi Kyeremateng set up the Black Ticket Project after seeing a performance of Barber Shop Chronicles at the National Theatre.

She felt compelled to do something to help more young black people get to the theatre.

Black Ticket Project raises funds to help people who do not normally have access or funds to go to the theatre.

Since 2017 the project has helped people see Nine Night, ear for eye, Poet in Da Corner, Misty, Sylvia, Dreamgirls, SUPERBLACKMAN and the BAC Beatbox Academy’s Frankenstein.

Caroline, Or Change, which opens at the Playhouse Theatre on Tuesday, is its biggest project to date.

Tobi Kyeremateng, a theatre, poetry and festival producer based in South West London, said: “The momentum behind this project is really building.

“I am thrilled that so many young black people will experience this amazing show. We have worked with a wide range of youth organisations and through social media to ensure that the tickets get to the right people.

“It is so exciting that an idea born one night at the theatre almost two years ago, has grown so fast and is attracting the interest and support of so many people.

“I am very grateful to Sharon and all the wonderful company of Caroline, Or Change”.

In addition to the free tickets which were all taken up in record time, Black Theatre Project will be raising money through bucket collections after every performance of Caroline, Or Change.

In a scheme called Change For Change, all the money raised will be used to buy tickets for future productions for more young black people to attend.

Sharon D. Clarke said: “This scheme is just brilliant.

“It provides the opportunity for more young black people to get to the theatre, to find out what it is all about and to, hopefully, get the bug of becoming regular theatregoers.

“I am sure it is going to play a big part in changing the diversity of theatre audiences in the UK and for that it is to be supported and applauded”.

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